It all was started long ago: 1961 in Madison, Nebraska, by a hardworking 37 year-old entrepreneur by the name of Martin Deets. Martin Deets started working career as a hired man on the farm of Herman Hass (brother-in-law) straight out of 8th grade in Cuming County, Nebraska. Driving a team of 8 work horses to till the land at age 12 seemed "normal" to the young blonde lad at that time.
After a few years on the farm, a short stint in the Armed Services and graduating from Business College in Norfolk, Nebraska…He began his business career.
Then, Martin met and married Norma Jean Major in 1951. Another try at farming in the mid- fifties, some over-the-road sales jobs, and then a position at the Kesting Furniture Store in downtown Norfolk from 1958-1961, motivated Martin and Norma, now with 3 young daughters and a 4th child on the way, to start Deets Furniture in Madison, Nebraska on September 1st, 1961.
Martin started out in a very humble fashion, with a $5,000 loan from a favorite Uncle, he paid rent on an old department store in Madison, an apartment for his growing family, bought a used delivery truck and some inventory that Martin said "…I had to spread out to make it look like I had something…."
Things went well early on and the store grew into a favored place to buy furniture, floor coverings and draperies in the Madison County area. The sixties also brought 2 baby boys into the family, Ron and Tim.
In 1976, a new warehouse/showroom was constructed ½ block east of the original location and both locations continued to be used.
In the early 1980's, Ron and Tim came home to Madison to help run the store. Let's just say there was a lot of learning going on at that time.
1987 brought more change to the Deets Furniture operation as another location on North Riverside Blvd. in Norfolk, Nebraska was added. By 1989, all retail activity in the Madison locations was ceased and all efforts were concentrated on the Norfolk store.
A ten year time span showed more learning and growth, growth that led to the thought of owning our own buildings and moving to a better location.
In 1996, 9 acres of land were purchased at our current location on South Hwy 81, Norfolk, Nebraska. A large, 71,000 square foot, steel warehouse/showroom building was constructed, the Deets Furniture and Flooring operation moved and opened for business on October 9, 1997.
Today, Deets HomeStore is owned by Ron Deets offers employment to 30 hardworking northeast Nebraskans and features a furniture store and a mattress store, Deets Mattress 1st all under one big roof at the Deets HomeStore building on South Hwy 81, Norfolk, Nebraska.
To many of you reading this story, 1961 may seem like a very long time ago, but to a certain lady and gentleman named Norma Jean and Martin Deets; I'll bet it seems like yesterday….